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Initial project

Before thinking about how to open a business, there are some important steps to take in order to start in the right way. First of all, you need to create a business idea, identify your product or service to offer and determine a market niche which one you are particularly interested in. This allows you to have clear ideas about what you are going to offer and especially who that particular product or service is aimed at.

The most important part, and which will also prove to be the most useful, is the drafting of a business plan: necessary to formalize the existing business idea and predict potential risks and difficulties.

A well-written business plan can make life as an entrepreneur considerably easier, here are some tips on how to create it:

Describe the purpose of the business: It's important to understand that all successful businesses have the purpose of solving vital problems for their customers. That's why the first thing to mention on the business plan is the type of problem that people can overcome by using that particular product or service.

Identify target customers: you can better understand your target customers by doing in-depth market research in the field, this means carrying out a demographic analysis and conducting surveys to understand the preferences, behavior and needs of target customers.

Determine your objectives: as soon as you start an activity it is right to put yourself in front of a realistic scenario, in which the objective must be achievable and concise, therefore the best decision is to set S.M.A.R.T. goals. à Specific (specific), Measurable (measurable), Attainable (reachable), Relevant (relevant) and Time-bound (with time deadlines).

Alcuni luoghi sono un enigma, altri una spiegazione.

Fabrizio Caramagna

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