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THE STRATEGIC ROLE OF DOP AND IGP PRODUCTS OF THE OLTREPÒ PAVESE IN THE ECONOMIC AND TOURIST DEVELOPMENT OF THE TERRITORY

  • 22      Martina Prigione
Focus Oltrepò
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Discover the value of the Oltrepò Pavese DOP and IGP products, Italian food and wine excellences that represent the territory in the world. From wine and food tourism to economic benefits for local communities, the link between quality and tradition becomes an engine for sustainable development.

Oltrepò Pavese is an enchanting area of Lombardy, known for its wine and food tradition and the high quality PDO and PGI products that represent it. The Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) marks certify products that carry on local traditions and maintain a close link with their territory of origin. These certifications play a fundamental role in the promotion of typical Oltrepò Pavese products, increasing local economic development, wine and food tourism and the positioning of products on national and international markets.

The Importance of PDO and PGI Products for the Value of Oltrepò Pavese

PDO and PGI products, such as Oltrepò Pavese wine and other typical products, guarantee the authenticity and uniqueness of Oltrepò, positioning it among the main destinations for those seeking Italian food and wine excellence. Among the most representative PDO wine products are Bonarda, Barbera, Pinot Nero and Metodo Classico. These wines, famous for their quality and unique characteristics linked to the territory, attract wine enthusiasts and connoisseurs from all over the world.

Alongside wine, other Oltrepò Pavese products, such as cured meats and local cheeses, represent a gastronomic wealth that contributes to the area‘s cultural identity. These products are not only synonymous with quality, but also ambassadors of the territory, capable of narrating the history, tradition and craftsmanship that characterise the Oltrepò Pavese.

Economic Development and Food and Wine Tourism in the Oltrepò Pavese Area

The success of typical PDO and PGI products translates directly into a positive impact on the local economy and wine and food tourism. The growing interest in Oltrepò Pavese products has generated an increase in visitors who choose this area for an authentic experience, exploring wineries, agritourisms, and participating in tastings and events. This experiential tourism allows local businesses to expand their offerings and generates employment and development opportunities for the entire community.

Food and wine tourism in the Oltrepò Pavese, driven by the fame of PDO and PGI products, brings both economic and cultural benefits, making the area an attractive destination for the international market as well.

Opportunities for small businesses in the Oltrepò Pavese area

PDO and PGI products offer small farms, often family-run, an important lever to access wider markets and overcome the typical barriers of farm size. These certifications guarantee a level of quality that allows Oltrepò Pavese products to stand out on the market, ensuring the consumer a unique and authentic experience.

Thanks to the presence of the PDO and PGI marks, even small companies manage to gain visibility and position themselves as Italian excellences on national and international markets. The certifications also push towards continuous innovation, while respecting production traditions, constantly improving processes to achieve and maintain the highest quality standards.

Conclusion: Oltrepò Pavese Products as a Local Development Engine

Thanks to the PDO and PGI marks, Oltrepò Pavese is a virtuous example of sustainable development and promotion of the territory. These products, ambassadors of a centuries-old tradition and unrivalled quality, contribute significantly to the economic and cultural fabric of the area, supporting the local economy, employment and tourism. The growth of the area is closely linked to the success of PDO and PGI products, which promote Oltrepò Pavese throughout the world as a symbol of excellence and authenticity.

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