The TTG Travel Experience in Rimini is the reference event for the promotion of world tourism, with exhibitors and buyers from every corner of the world. This year, Oltrepò Pavese is a protagonist thanks to the participation of InOltre and Tavole Oltrepò, which aim to promote the area through its tourism and food and wine excellence. This occasion represents a fundamental international showcase for the relaunch of tourism in the Oltrepò area.
These days, the Rimini exhibition centre is the beating heart of international tourism thanks to the 61st edition of TTG Travel Experience, the Italian reference event for the promotion of global tourism. With the participation of 2,700 exhibiting brands, 55 innovative start-ups and over 1,000 foreign buyers from 75 countries, the event confirms itself as the largest national platform for networking and developing new business opportunities in the tourism sector.
This year‘s edition marks an important milestone with the presence of 20 Italian regions and the expansion of the foreign tourism offer to 66 international destinations, 11 more than the previous year. This increase is proof of the growing importance of TTG Rimini not only for the Italian market, but as a strategic reference point for the promotion of tourism worldwide.
Among the protagonists of this edition are also InOltre and Tavole Oltrepò, two realities created to enhance the Oltrepò Pavese territory, an area rich in history, culture and food and wine traditions. InOltre, committed to promoting hospitality and tourism in the Oltrepò area, together with Tavole Oltrepò, focused on the promotion of local restaurants, are taking part in TTG with the aim of introducing an international audience to the uniqueness of this Lombardy area. Their commitment is supported by Focus Oltrepò, which acts as media partner to spread and amplify the message of excellence that Oltrepò Pavese represents.
Participation in a global trade fair like TTG represents a unique opportunity for Oltrepò Pavese. This event offers extraordinary visibility at an international level and is an ideal springboard for the relaunch of tourism in the region. Thanks to the presence of foreign buyers and sector operators from all over the world, Oltrepò has the chance to make its excellence known, attracting new tourist flows and strengthening its position as a major destination on the national and international tourism scene.
In a context in which the promotion of tourism increasingly passes through global networks, the participation of Oltrepò Pavese at TTG demonstrates the territory‘s desire to carve out a prominent place for itself in the global tourism market, enhancing not only its natural and cultural beauty, but also its high quality food and wine.
