The Oltrepò Pavese, with its hilly landscapes and historic villages, is becoming an increasingly popular destination for tourists. But how do local tourism figures compare with national ones? Ahead of the TTG in rimini (international tourism fair) here is an economic analysis that highlights trends and differences.
In recent years, Oltrepò Pavese has recorded a significant increase in tourist presences, a clear sign of a growing appreciation and attractiveness of the area. Official figures for the most recent tourist season confirm this positive trend, with a 10% increase in overnight stays compared to previous years. This growth testifies not only to a renewed interest in the area‘s natural, food and wine and cultural resources, but also to the effectiveness of the actions promoted in recent years to promote the area, which have made Oltrepò an increasingly popular destination both nationally and internationally.
The Oltrepò Pavese, with its hills, fine wines and natural and cultural heritage, is increasingly positioning itself as a privileged destination for those seeking authenticity and beauty. The data show a growth rate of tourist presences above the national average, confirming a growing interest in destinations that are less travelled but rich in natural and cultural attractions. The growth in tourist flows is stimulated by a clear improvement in the accommodation offer and greater attention to territorial promotion. Key factors for sustained and sustainable economic development.
Tourism, it is well known, is a key sector for the economy with significant impacts in terms of employment and business development. The increase in tourist presences in the Oltrepò Pavese area has generated tangible growth in the hospitality and catering sector, with an increase in the turnover of local accommodation facilities. This growth is not only limited to traditional activities such as hotels and restaurants, but also extends to other areas such as food and wine services, experiential tourism and environmental sustainability initiatives, making the area increasingly attractive to a diversified public.
In addition to its direct economic impact, tourism also provides indirect impacts on the entire local economy. Investments in tourist accommodation and services generate employment, both in the primary sector (agriculture and local production) and in related services (transport, logistics, retail). In addition, tourism promotes the development of local infrastructure, leading to an improved quality of life for residents and creating a virtuous circle of sustainable economic development.
Factors of Attraction
Oltrepò Pavese attracts tourists for several reasons:
- Hospitality Hospitality in Oltrepò Pavese is strongly characterised by the commitment of professionals in the hotel sector, who are passionately dedicated to guaranteeing a high quality welcome for tourists. Brought together under the InOltre brand, these operators work together to enhance the local accommodation facilities and initiatives in the area, ensuring an authentic and memorable experience for visitors. The association not only promotes the cultural and historical heritage of Oltrepò, but also creates synergies between the various activities, contributing to an integrated and excellent tourist offer.
- Food and wine: the increase in tourist numbers is also linked to the promotion of its food and wine excellence. The ‘Tavole Oltrepò’ (TOP) association, which is active on this front, helps to promote the area with its traditional cuisine capable of attracting tourists in search of authentic experiences of wine and local flavours.
- Nature and Adventure: hiking trails and outdoor activities such as trekking, cycling or horse riding are a strong attraction for nature lovers. These experiences offer the opportunity to explore the varied landscape of the Oltrepò Pavese, favouring sustainable and active tourism. The area is distinguished by its network of routes immersed in unspoilt natural environments, ideal for lovers of sport and relaxation in the open air.
- Cultural Heritage: The medieval villages and castles of the Oltrepò Pavese represent a historical and cultural heritage of great value. These ancient settlements offer visitors a journey into the past, allowing them to immerse themselves in the traditions and architecture typical of Lombardy. Each village, with its cobbled streets and imposing manors, tells stories of distant eras, enriching the tourist experience with a profound sense of authenticity and historical continuity.
In conclusion, Oltrepò Pavese is consolidating its position as an emerging tourist destination with a growth in tourist presences that exceeds the national average and reflects a growing demand for authentic and sustainable experiences.
The efforts that area associations and local entrepreneurs make are not only an opportunity to attract international and national tourists, but also encourage the development of sustainable tourism, capable of combining natural beauty, excellent food and wine and a rich cultural heritage.
With the support of policies aimed at tourism promotion and infrastructure development, Oltrepò Pavese has all the credentials to become a virtuous example of how lesser-known destinations can not only compete, but excel in the national and international tourism scene. The ability to fully exploit these resources can trigger a virtuous circle of economic and social growth, involving both visitors and local communities, guaranteeing lasting and sustainable growth.
