InOltre is a new association created to promote hospitality and tourism in the Oltrepò Pavese, an area rich in history, culture and natural beauty. Thanks to the support of Colline e Oltre s.p.a., InOltre aims to create a network of accommodation facilities that work in synergy to enhance the territory. With a focus on authenticity, hospitality and sustainability, the association represents a bridge between tradition and innovation.
8 June 2023 marks an important date for Oltrepò Pavese: InOltre, an innovative and ambitious association, promoted by Colline e Oltre s.p.a., is born. The aim of this initiative is clear: to create a cohesive group of accommodation facilities working in synergy to enhance and promote the Oltrepò Pavese territory, an area rich in history, culture and natural beauty.
This year, InOltre is taking a further step towards international promotion by participating in the TTG in Rimini, the main Italian event dedicated to the promotion of world tourism, which will be held from 9 to 11 October 2024. This important trade fair represents a unique opportunity to make the excellence of Oltrepò Pavese known to an international and professional audience in the sector. Supporting InOltre in this growth path will also be Focus Oltrepò, the media partner that will guarantee wide visibility and complete coverage of the event.
Covering an area of 1097 square kilometres, Oltrepò Pavese stands out for its extraordinary biodiversity, reflected not only in its flora and fauna, but also in the wide range of tourist experiences. From hills covered with vineyards to wild wooded areas, from historic villages to wine and food routes, the Oltrepò Pavese is an area that offers a mosaic of attractions to satisfy every type of tourist.
The participation of InOltre at the TTG in Rimini reinforces its commitment to promoting Oltrepò Pavese as a destination of excellence, enhancing wine and food tourism, with its famous wines and typical products, and sports tourism, which includes cycling and trekking routes immersed in nature. There are also wellness proposals, thanks to spas and thermal centres, and numerous cultural and religious opportunities, with churches, abbeys and castles that tell centuries of history.
Thanks to the action of Colline e Oltre s.p.a., InOltre is not limited to bringing together the area‘s accommodation facilities under a single banner, but aims to create a veritable hub of services dedicated to hospitality. The project is based on collaboration between local operators, favouring the creation of integrated tourist packages and promoting the Oltrepò Pavese region nationally and internationally.
The values underpinning InOltre are hospitality, welcome and a deep passion for the local area. Each participating establishment is committed to offering an authentic experience to its guests, which goes beyond a simple stay, transforming it into a moment of discovery and connection with the local community. The concept of hospitality is understood as an art, characterised by attention to detail, customer well-being and respect for the environment.
With its participation at the TTG in Rimini, InOltre confirms its ambition to become a point of reference for hospitality in the Oltrepò Pavese, combining tradition and innovation to transform this extraordinary territory into a tourist destination of excellence recognised at a global level.
