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THE ‘TREK OF TASTE’: SUSTAINABLE FOOD AND WINE ROUTES FOR IMMERSIVE TOURISM

  • 41      Cristina Baiardi
Focus Oltrepò
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Modern tourism is constantly evolving, with an increasing desire for experiences that go beyond classic travel. In this context, Trekking del Gusto is becoming one of the most popular and sought-after forms of tourism, especially in rural and wine-growing areas such as Oltrepò Pavese.

What exactly is Trekking del Gusto? It is an experience that combines the beauty of nature with the pleasures of the palate, allowing travellers to explore breathtaking landscapes while tasting typical local products, all with a view to sustainability.

The Trekking del Gusto is much more than a simple walk through vineyards or rural paths. It is an immersive journey, in which each stage represents an encounter between man and land, between culture and tradition. Participants follow routes through hills, forests, and fields, breathing in the fresh air and enjoying the tranquillity of nature, far from the hustle and bustle of cities. Along the way, they have the opportunity to make stops at agritourisms, wineries and small local producers, where they can taste wines, cheeses, cold cuts, honey and other zero-kilometre specialities.

A key aspect of Taste Trekking is sustainability. This type of tourism focuses on the enhancement of local resources and respect for the environment. The proposed itineraries often avoid the areas most beaten by mass tourism, preferring secondary roads and lesser-known paths, thus contributing to the protection of the local ecosystem. Moreover, the food and wine products offered along the route come from companies that adopt sustainable farming practices, such as organic or biodynamic cultivation, promoting a short and responsible supply chain.

The very experience of trekking, which takes place entirely on foot, reduces the environmental impact, encouraging a more conscious and respectful approach to nature. This type of tourism is aimed at travellers who wish to come into authentic contact with the land, not only by consuming its products, but by understanding the production process and the indissoluble link between the soil and the flavours.

Trekking del Gusto does not just nourish the body, but involves all the senses. The landscape, with its changing colours according to the seasons, creates an ideal setting for the trek. The scents of the earth, aromatic herbs and wine fermenting in the cellars accompany every step, while the sounds of nature help create an atmosphere of peace and connection with the surroundings.

Each stop represents a moment of discovery. Tasting a wine directly from the cellar where it was produced, or a cheese made from freshly milked milk from local cows, is not just a gastronomic pleasure, but a journey through the history and traditions of the area. The explanations of the producers, who passionately recount their work and care for the quality of their products, add value to the experience, transforming a simple walk into a tale that interweaves territory, culture and flavours.

The growing success of Taste Trekking responds to a global trend towards a slower and more conscious tourism, which focuses not on speed or quantity, but on the quality of the experience. Travellers, increasingly in search of authentic connections with the places they visit, find in these food and wine trails a way to slow down, reflect and enjoy every moment.

 

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