The Oltrepò Pavese area is experiencing a period of economic growth. Thanks to the ‘Transsizione Digitale delle Imprese Lombarde‘ (Digital Transition of Lombardy Enterprises) announcement, financed by PNRR funds, local businesses now have the opportunity to embrace digitalisation to boost their competitiveness.
Oltrepò Pavese, renowned for its hills, vineyards and production of high-quality wines, is experiencing a period of prosperity and economic development. This area, historically linked to agriculture and viticulture, is now embracing new opportunities that promise to transform it into a pole of excellence. The Lombardy Region recently launched a new call for proposals financed by funds from the National Recovery and Resilience Plan (PNRR), called ‘Digital Transition of Lombardy Enterprises‘.
The measure aims to support the acceleration of the digital transformation process of enterprises, including those in the third sector. The objective is clear: to invest in new technologies as a factor of productivity and development, thereby relaunching the international competitiveness of the Lombardy economic system in all sectors. This call for proposals represents a concrete response to the need for business resilience in an increasingly competitive and rapidly changing global economic context.
The ‘Digital Transition of Lombardy Enterprises‘ notice offers a unique opportunity for Oltrepò Pavese enterprises to access funds that can support their growth and competitiveness. In particular, businesses in the agricultural, wine and catering sectors can benefit from advanced technologies to improve production, product quality and environmental sustainability. But the opportunities are not limited to these sectors.
Local small and medium-sized enterprises (SMEs) can use digitisation to expand their market, improve business management and increase operational efficiency. For example, the adoption of integrated management systems (ERP), e-commerce platforms and digital marketing tools can enable SMEs to reach new customers and markets, both nationally and internationally.
In conclusion, digital transformation is not only a necessity, but an opportunity for Oltrepò Pavese companies to strengthen their market position, improve the quality of their products and services, and contribute to the economic and social development of the region. The Lombardy Region, through the call for proposals financed by the PNRR, offers the necessary tools to undertake this path of innovation, supporting businesses in their evolution towards a more digital, competitive and sustainable future.
