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THE TRADITION OF THE VARZI FAIR: A JOURNEY INTO THE HEART OF LOMBARDY

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In the heart of the picturesque region of Lombardy, nestled between rolling hills and breathtaking landscapes, lies a hidden gem: the medieval village of Varzi. And every year, a special event transforms this ancient village into a lively and fascinating spectacle of local tradition and culture: the Fiera di Varzi.

Now in its 27th edition, the Fiera di Varzi is an unmissable appointment for lovers of history, gastronomy and the beauty of Italy‘s rural villages. The enchanted atmosphere of the medieval village offers a unique experience, a journey through time that takes visitors back to distant eras, when the narrow streets and cobbled squares were the beating heart of community life.

What makes the Varzi Fair so special is the perfect combination of tradition and innovation. The organisers devote great attention to promoting local excellence, while at the same time enhancing the creativity and ingenuity of local producers and craftsmen. Here, each stand and stall tells a story, offers a taste of local gastronomic delicacies and presents unique handicrafts, the fruit of traditions handed down from generation to generation.

One of the greatest pleasures of the Fiera di Varzi is undoubtedly the tasting of typical products, including the famous Varzi Dop salami, an authentic delight for the palate that brings with it centuries of flavours and peasant traditions. But it is not only the food that is the protagonist: traditional music resounds through the streets of the village, accompanying visitors on a sound journey through the ancient melodies of Lombardy.

And for those who love nature and animals, the Varzi Fair also offers the chance to meet the local creatures and discover the beauty of the surrounding countryside. The equestrian shows are an unmissable attraction, where majestic horses and skilled riders enchant the public with their grace and talent.

But the Varzi Fair is not only fun and entertainment: it is also an opportunity to explore the history and architecture of the village. Guided tours of the Malaspina Tower, also known as Torre delle Streghe (Witches‘ Tower), allow visitors to immerse themselves even further into the mysterious and suggestive atmosphere of Varzi, discovering the hidden secrets of this ancient place.

The appointment is for 5 May, when the village of Varzi will be transformed into a magical stage, ready to welcome visitors from every corner of the world. If you are looking for an authentic experience, rich in history, culture and tradition, don‘t miss the Fiera di Varzi: a journey into the heart of Lombardy that will remain etched in your memory forever.

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