Font size:
Print
In a world in constant evolution, the ability to adapt and change is fundamental for success. This is particularly true for Focus Oltrepò, which promotes and enhances the Oltrepò Pavese through increasingly innovative and engaging communication.
‘It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.’ - Charles Darwin
This famous quote by Charles Darwin emphasises the importance of adaptation and the capacity for change in the evolution of species. However, it can also be applied to the world of entrepreneurship and communication. In an ever-changing environment, it is essential to be responsive to change and adapt to new challenges and opportunities that arise.
The Oltrepò Pavese is an area characterised by a rich history and a strong territorial identity. Its catering, hospitality and wine and food culture make it a popular destination for tourists and lovers of good food and wine. In fact, these sectors are closely intertwined and represent the lifeblood of this region.
Focus Oltrepò was created with the aim of promoting and enhancing the riches of the Oltrepò Pavese and communication plays a fundamental role in this process.
Over the years, communication has undergone significant transformations. In the 1980s, a traditional, one-way approach dominated, characterised by print and television advertising. The 2000s, on the other hand, saw a revolution in how companies relate to the public, namely through aggressive communication.
Today, we find ourselves in an era in which communication has become increasingly personalised and consumer experience-oriented. Consumers are no longer passive recipients of advertising messages, but are actively involved in the communication process. People want to be involved and actively participate in the narrative of a brand or a territory.
Focus Oltrepò adopts an approach that aims to involve readers through interesting and relevant content. The stories, traditions and recipes shared on the site allow visitors to fully immerse themselves in the Oltrepò Pavese experience, discovering its beauty and authenticity.
In this context, recipes are an excellent example of communication. In addition to being a way to share the culinary culture of a territory, the recipes are a powerful tool to involve the public in discovering the Oltrepò Pavese at 360°. Through each recipe it is possible to discover the typical products, restaurants and wine production of the area through a sensorial journey that brings with it the history and traditions of a place, offering the reader an authentic and memorable experience.
In conclusion, communication is a fundamental element in promoting and enhancing the riches of the Oltrepò Pavese. Through an innovative and engaging approach, the essence and authenticity of this wonderful region can be conveyed to the public.
