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Tourism in Italy is growing steadily, thanks to the important role played by Destination Management Organisations (DMOs).
DMOs are crucial organisations for the promotion and development of the tourism sector, for attracting visitors and improving the tourist experience. This article examines statistical data demonstrating the effectiveness of the DMOs analysed in promoting tourism in Italy. In fact, statistical data confirm that year after year, there is a steady increase in the number of foreign and domestic visitors, who choose our cities, villages and coastlines to spend their holidays. This translates into a significant economic impact for the country, with an increase in revenue from tourism activities and growth in the sector in general.
Firstly, the impact of the work of the Veneto DMOs is assessed, including: DMO Bibione and San Michele al Tagliamento, Jesolo Eraclea, DMO Caorle, DMO Verona, DMO Lake Garda, DMO Dolomiti Bellunesi Foundation, Chioggia: History, Sea and Lagoon, DMO Venice, Riviera del Brenta and Terra dei Tiepolo. In particular, the results of the analyses carried out show that in 2023 tourism flows in the Veneto region increased significantly, with 21.1 million arrivals and 71.9 million presences, exceeding pre-pandemic levels. This success is due to the quality and variety of the tourist offer, managed in cooperation with DMOs, which include both world-famous destinations and new emerging destinations.
The number of incoming tourists increased by 16.1 per cent compared to the previous year and 4.3 per cent compared to 2019. Presences also increased by 9.1% compared to 2022 and by 0.9% compared to 2019. Foreign customers also showed a strong appreciation for Veneto destinations, with an increase of 24.3% compared to 2022 and 3.7% compared to 2019, accounting for 65% of visitors. The region‘s non-hotel structures (agritourisms, bed and breakfasts, holiday homes) recovered more quickly than in 2019, registering a 7.5% increase, while hotel structures saw even lower tourist flows than in 2019, with a 6.7% drop despite the last year‘s increase of 7.3%.
Below we examine the impact of Arezzo‘s DMO, known as Arezzo Intour, on the province‘s tourism data. A 13.4% increase in arrivals over 2022 emerged, surpassing pre-pandemic levels. During 2023, significant progress was made with the opening of 57 more accommodation facilities, mainly in the non-hotel sector, marking a growth of 3.5% compared to the previous year. In particular, agritourism and other non-hotel facilities saw an increase of 2.2% and 5.3% respectively.
In 2023, thanks to the work of the DMO, Valle d‘Aosta recorded the highest number of arrivals (1,345,191) and presences (3,711,069) since 2005. Similarly, in Emilia-Romagna, the work carried out by the various DMOs, including Destinazione Turistica Emilia, the Convention Bureau of the Rimini Riviera and APT Servizi Emilia-Romagna, led to a record with 61.8 million presences, exceeding the figures for 2022 and 2019.
In conclusion, we can state that the Destination Management Organisations of Veneto, Arezzo, Valle d‘Aosta and Emilia-Romagna have demonstrated the effectiveness of the strategies adopted to attract visitors and improve the tourism experience. Thanks to the competence and commitment of these organisations, the tourism sector in Italy continues to grow steadily, bringing significant benefits not only to the tourist destinations involved, but to the entire national economic system.
