An innovative technology developed by a company from Voghera will revolutionise the realisation of food and wine events. It will be presented by 4D Sistemi Informatici for the ‘50 Sfumature di Pinot Noir‘ event.
Degustapp represents the first computerless application designed for food and wine events. It is a real revolution in the world of strategic marketing and event organisation.
This new application was designed by 4D Sistemi Informatici, in collaboration with Movimento Turismo del Vino, and will be made available for the first time in Italy at the "50 Sfumature di Pinot Noir" event.
This technology represents a real revolution in the sector: in addition to introducing a level of innovation never seen before, it is able to offer a series of considerable advantages to a wide range of players involved. First and foremost, it substantially improves the experience of visitors during their visit to an event, enabling them to gain greater insight. For organisers, it greatly simplifies the collection of statistics, providing a detailed view of the dynamics of the event (number of accesses, number of tastings by label). It also offers exhibitors the possibility of recovering part of their costs and viewing their personal statistics.
This is an event participation experience that, to date, is unparalleled in the trade fair industry.
During the ‘50 Shades of Pinot Noir‘ event, it will be very easy to use this application, there are just a few simple steps. First of all, after purchasing the entrance ticket, you will be given a goblet with a QR Code, associated with your identity, at the reception desk. You will then need to download the application and associate it with your goblet by scanning the QR Code. There will be no cards or sheets on which you record the tastings you have made, all the work will be done by Degustapp through the scanning of the goblet by the exhibitor. Within the application in the reserved area, it will be possible to read the list of tastings made correlated with the data sheets of the different wines tasted.
Visitors can also track their tasting, save their preferences and be redirected directly to the website of a particular winery to proceed with the purchase of the desired bottles.
Degustapp represents an all-round service capable of providing major innovations in terms of organisational marketing and information management, while paying great attention to environmental sustainability.
Participating in the ‘50 Shades of Pinot Noir‘ event will provide an exclusive opportunity to try out this new taste experience under the banner of information technology. All rendered in the interest of participants regardless of whether they are exhibitors or tasters.
