Thanks to the recent merger of the InOltre Association, which brings numerous concrete benefits to the Horeca sector, Oltrepò Pavese has ushered in a new era of development. This union will ensure greater representation for local operators, facilitating access to funding, promoting strategic collaborations, and enhancing the visibility of local excellence through events and promotional initiatives on a national and international scale. This initiative brings together the finest representatives of the tourism sector, including restaurateurs, hoteliers, and tasting wineries. This union represents an extraordinary opportunity for the revitalization of the territory, laying the foundation for greater visibility and competitiveness at the local, national, and international levels.

Leading this renaissance is Focus Oltrepò, a reference portal that, thanks to its multilingual platform (Italian, English, German, and French), will contribute significantly to the relaunch. Additionally, the digital network will be expanded with more visually engaging and impactful versions of Focus Pavia and Focus Lombardia, further broadening its influence and strengthening Oltrepò Pavese’s role in the tourism and food and wine landscape.

The promotion of the territory will not be limited to digital platforms. A major expansion into the television world is planned, with the creation of programs dedicated to local food and wine, documentaries on the excellence of Oltrepò Pavese, and collaborations with national and international networks to enhance experiential tourism. This will bring the culture and flavors of Oltrepò Pavese into the homes of viewers worldwide.

The gastronomy of Oltrepò Pavese represents a true journey between tradition and innovation. The wines of this region are the jewel of local production: Pinot Nero and Bonarda fill glasses with intense aromas, offering fruity and spicy notes with an elegant structure that captivates even the most refined palates.

Alongside the wines, the typical products of the area enhance the authentic taste of local cuisine. Some of the most representative specialties include fresh pasta filled with meat and vegetables, an expression of local artisanal tradition, and humble foods from ancient peasant traditions, now rediscovered for their rustic and genuine flavors. These dishes, together with cheeses and cured meats, tell the story and culinary identity of Oltrepò Pavese. The Salame di Varzi, with its spicy aromas and aged meat, is one of the most appreciated local delicacies. The local cheeses, with their delicate and buttery flavors, provide the perfect accompaniment for a complete tasting experience.

Among the signature dishes, saffron risotto stands out, enveloping the palate with its creaminess and unmistakable aroma. To end on a sweet note, the almond and honey cake offers a warm and genuine final touch, concluding a gastronomic experience that narrates the history and passion of this region.

Oltrepò Pavese continues to establish itself as a land rich in resources and potential. Thanks to the synergy between industry operators and the communicative boost provided by Focus Oltrepò, the region is poised to become a reference point for food and wine tourism and experiential travel.

With an increasingly structured offering and strategic collaborations with the television world, targeted initiatives will be developed, such as guided food and wine tours, themed events dedicated to local specialties, and partnerships with influencers and regional chefs to amplify the territory’s visibility. Additionally, collaborations with tour operators will promote experience packages that include winery visits, tastings, and stays in local accommodations. The future of Oltrepò Pavese looks full of opportunities for industry professionals and for all those eager to discover and experience the excellence of this extraordinary land.

The territory’s finest excellences, represented by InOltre, will play a central role in promoting Oltrepò Pavese, authoritatively showcasing the region’s beauty through Focus Oltrepò and television programs. They will skillfully highlight local products and culinary traditions, presenting recipes that enhance authentic aromas, flavors, and fragrances.

A region that has historically operated with an individualistic mindset has, in recent years, begun to collaborate and work as a team, achieving winning results that benefit everyone. Now is the time to move beyond the usual easy criticisms that, rather than bringing any benefit, only harm the region and obscure its image. It is time to enhance Oltrepò Pavese, promoting it with pride and determination as a destination of excellence in the food, wine, and tourism landscape.